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The Trendy Trade-In: How Branded Redefines Buying Vintage Clothing

In a world that's increasingly valuing sustainability and conscious consumerism, the fashion industry is undergoing a transformative shift. One innovative approach gaining popularity is the concept of stores buying vintage clothing from customers in exchange for store credit. One such trailblazer in this movement is Branded (us). After selling, customers have the option to donate clothing, fostering sustainability. Unlike some, we avoid contributing to the issues associated with certain donation practices, making a positive impact.


The Rise of Fashion Exchange:

Sustainable Style & Clearing the Clutter:

Branded taps into the ethos of sustainable fashion by encouraging customers to recycle their wardrobe. Instead of discarding clothing, individuals can trade in their gently used vintage items, contributing to a more circular and eco-friendly fashion cycle. For many, closets are overflowing with items that no longer spark joy. Fashion exchange programs offer a solution by providing an avenue to declutter while ensuring that pre-loved garments find new homes.


How Branded Works:

Quality Matters:

Branded sets itself apart by valuing quality over quantity. Customers can bring in gently worn, 20 years or older vintage clothing, and the store evaluates each item based on its condition, style, and brand relevance.


Earn Store Credit:

Upon evaluation, customers receive store credit for their traded-in items. This credit can be used to purchase new pieces from any of Branded's 3 locations, creating a sustainable loop of fashion consumption.


Curated Selection:

Branded In Butler and Branded In Kent offer an on-trend collection of vintage clothing, ranging from hats to women's apparel. Thrifted By Branded curates a selection of secondhand clothing that aligns with current trends, both allowing customers to stay fashionable while minimizing their environmental impact.


Benefits for Customers:

Wallet-Friendly Shopping & Embracing Trends Responsibly:

Fashion enthusiasts can indulge in guilt-free shopping with the store credit earned from their clothing trade-ins. It's a win-win situation, where customers get new additions to their wardrobe without breaking the bank. By participating in 'Branded's' fashion exchange, customers actively contribute to reducing the environmental footprint of the fashion industry. It's a small yet impactful step towards responsible trend adoption.


Joining the Fashion Revolution:

Community Engagement, Education and Awareness:

Branded fosters a sense of community by encouraging customers to engage in the fashion exchange. The act of swapping clothing becomes a shared experience, promoting a collective commitment to sustainable fashion. Beyond the transactions, Branded educates customers about the environmental impact of fast fashion. This awareness empowers individuals to make more informed choices about their fashion consumption.


As Branded and similar institutions redefine the fashion landscape, the concept of trading in clothing for store credit emerges as a powerful tool for change. It's a tangible way for individuals to align their love for fashion with a commitment to sustainability, one clothing swap at a time. So, next time you're contemplating a wardrobe refresh, consider the Branded approach – where fashion is not just about looking good but also about making a positive impact on the planet.


A pile of disgarded clothing with a shirt on top that says 'I have nothing to wear'
Nothing to wear? Sell your vintage at Branded


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